Infinite Athlete has been named the primary partner of Chelsea Football Club for the 2023–24 campaign.
Beginning with Chelsea Women’s FA Women’s Super League match versus Tottenham Women on Sunday, the brand will be shown on the front of both the men’s and women’s teams’ playing uniforms and training jersey sleeves.
Currently, Infinite Athlete drives cutting-edge technological improvements for the team and its worldwide following, such as the introduction of Match View X via the club’s official app.
Infinite Athlete combines cutting-edge sports video and data technology from Tempus Ex Machina with ground-breaking performance and safety analytics from partner business Biocore. It presently has active agreements employing its proprietary technology with the NFL, Colorado Athletics, and other organizations.
Its goal is to become the industry-standard operating system for all international sports, enabling a better experience, more opportunities, and access to the best technology for spectators, players, and athletes.
Chris Jurasek, the chief executive officer of Chelsea FC, thinks that Infinite Athlete’s technological foundation may spread throughout European football.
It was immediately apparent how Infinite Athlete might use technology to gain a competitive edge and improve the spectator experience, he claimed.
“Infinite Athlete is a partner with similar values to ours.” This was an obvious extension of our connection given the rapid growth of our relationship and the expansion of Infinite Athlete’s operations.
‘Infinite Athlete has the potential to revolutionize the world of football and international sports, especially when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also offering players and coaches with insights and analytics that can help with player performance, health, and safety,’ says one expert.
As part of the current collaboration, Chelsea FC made use of Infinite Athlete’s artificial intelligence (AI) Match View XTM (MVX) technology to provide supporters customizable broadcasts and chances for fan interaction on the club’s official app.
Fans may customize live matches by adding graphic overlays, real-time statistics, play-by-play match events, player tracking, and instant highlights when the service was first introduced during the club’s summer tour of the United States.
The partnership between Tempus Ex and Chelsea FC on MVX revolutionized live sports broadcasting by increasing viewership and fan interaction. Nearly half of all fans used MVX’s interactive elements, resulting in 2.7
